The short version
RoofTake is free to use and carries no advertising. We are paid a fee when somebody fills in the contractor quote form and asks to be contacted. The fee is paid by the contractor network that receives the enquiry, and it is paid whether or not you hire anyone. That is the only revenue this site has.
What that means for you, honestly
- It does not change your price. The fee is a marketing cost to the contractor network, not a markup on your job.
- We are not paid more to recommend one contractor over another. We do not rank contractors and we do not take payment for placement.
- It does create an incentive. A site paid per enquiry has a reason to nudge you towards filling in the form. You should read everything here with that in mind — which is exactly why several of our tools tell you not to file a claim, or point out that a repair beats a replacement.
- Nothing else on the site is monetised. The ZIP lookup, the quiz and all ten calculators run in your browser and send nothing anywhere.
Who pays us
We work with contractor lead networks. The current list, with the date it was last updated, is on the partners page, and the same list is named in the consent text next to the submit button on the quote form — because that is what meaningful consent requires.
What we do not do
- We do not sell the email addresses collected by hail alerts. Those are used for storm notifications and nothing else.
- We do not run third-party advertising or behavioural tracking scripts.
- We do not take money from insurers, and we do not take money to soften anything written on the insurance pages.
- We do not publish sponsored articles.
Why say all this
Because you were going to find out anyway, and because a page like this is the cheapest possible proof that the rest of the site is worth reading. If you would rather not be part of the business model, use the tools, ignore the form, and get three local quotes yourself — the bid comparison guide is written to work that way too.